If you’re spending your holidays in Piedmont—or if you own a second home here—it doesn’t take long before the idea of a day at the sea becomes irresistible. Piedmont offers vineyards, hills, lakes, rivers, markets, and culture; Liguria adds the Mediterranean breeze, colourful towns, and sparkling water.
The best part? The coast is close enough for a spontaneous day trip.
Of course, going to the beach in Liguria is beautiful, but it’s not always simple: traffic, parking challenges, and the cost of beach clubs (Bagni) can complicate things. Still, thousands of people make the trip every weekend because a day in Liguria is almost always worth it.
This guide gives you realistic, friendly advice—no magic solutions, just practical tips for a memorable day by the sea.
Why Liguria Is the Perfect Sea Escape from Piedmont
Liguria borders Piedmont directly and has a long, narrow coastline. Thanks to its efficient highway network—at least in theory, since roadworks often seem endless—many seaside towns are surprisingly easy to reach.
Driving Times from Key Areas of Piedmont
- From Turin: Varazze, Albissola, Savona
- From Langhe/Cuneo: Alassio, Laigueglia, Imperia
- From Novara & Lake Orta: Sestri Levante, Rapallo, Santa Margherita
Within one to two hours, the atmosphere changes completely—from vineyards to the Mediterranean.
What to Expect: The Beauty and the Challenges of Liguria
Liguria is a wonderful coastline, but it has characteristics every traveller should know.
The Main Challenges
Traffic
Summer weekends bring heavy traffic. Leaving early (before 8:00) and returning after dinner helps significantly.
Limited Parking
Parking is scarce and fills quickly. Paid lots are expensive, free spots are rare. If you see one—take it.
Private Beach Clubs (Bagni)
Most beaches are private. They offer comfort—sunbeds, umbrellas, showers, and restaurants—but can be costly in high season, especially if your family is large.
Public Beaches
Free areas exist but fill up fast, especially in July and August, and are generally located at the two ends of the beach, so they are sometimes not easy to reach.
Despite these challenges, Liguria remains an irresistible escape: the atmosphere, food, and sea are worth the effort. In some cases, restaurants and bars offer prices that are actually excessive for the service provided, so be careful in advance!
The Best Beach Towns Near Piedmont
Here are some of the most accessible, beautiful, and practical choices for a day trip.
Varazze — Quick and Energetic
- Distance: ~1h30 from Turin
- Pros: long promenade, many Bagni, lively feel
- Ideal for: couples, friends, sporty travellers
- Cons: limited parking
A favourite for people leaving from Turin because it’s close and offers a great seaside atmosphere.
Alassio — Sandy, Safe, and Perfect for Kids
- Distance: ~1h15 from Langhe/Cuneo
- Pros: sandy beach, shallow water, very family-friendly
- Ideal for: families with small children
- Cons: higher prices
One of the best options in Liguria for families seeking comfort and safety.
Finale Ligure — Active and Full of Life
- Distance: ~1h40 from Turin
- Pros: long beaches, water sports, youthful vibe
- Ideal for: teenagers, sporty travellers
- Cons: busy on weekends
A perfect mix of beach life, activities, and energy.
Varigotti — Romantic and Postcard-Perfect
- Distance: 1h40–1h50 from South Piedmont
- Pros: turquoise water, colourful houses, stunning coves
- Ideal for: couples
- Cons: difficult parking, higher Bagni prices
Ideal for a slow, romantic day by the sea.
Spotorno — Calm, Clean, and Dog-Friendly
- Distance: 1h30–1h45 from most of Piedmont
- Pros: dog beaches, relaxed atmosphere
- Ideal for: travellers with dogs
- Cons: fewer sandy areas
A welcoming coastal town, perfect for pets and their owners.
Practical Tips to Make Your Day Easier
Essential Advice for a Smooth Trip
- Leave early (before 8:00 in summer)
- Book Bagni in advance (many accept WhatsApp)
- Bring coins and small cash
- Pack light—Liguria’s beaches are narrow
- Try lunch at the beach: focaccia, fritto misto, pesto dishes
- If you own a second home, go midweek to avoid crowds
Small decisions can drastically improve your day.
Best Beaches by Traveller Type (Kids, Dogs, Couples, Teenagers)
Not every beach suits every traveller. Here are tailored suggestions.
For Families with Kids
Best Town: Alassio
Soft sand, gentle water, and a safe environment for children.
Best Beach Club: Bagni Lido
- Mini-club
- Spacious cabins
- Family-friendly restaurant
- Clean and well-organised
A reliable and comfortable choice for families.
For Travellers with Dogs
Best Town: Spotorno
Dog-friendly, clean, and relaxed.
Best Beach Club: Bagni Mafalda Royal – Dog Beach
- Fenced dog areas
- Freshwater bowls
- Dog showers
- A welcome kit
Perfect for a worry-free beach day with your pet.
For Couples
Best Town: Varigotti
One of the most romantic places on the Riviera.
Best Beach Club: Bagni Clara
- Elegant
- Quiet
- Great for sunset drinks
Ideal for a peaceful, romantic escape.
For Teenagers
Best Town: Finale Ligure
Vibrant, sporty, and full of cafés and gelaterie.
Best Beach Club: Bagni Boncardo
- Water sports rentals
- Music
- Youthful vibe
Perfect for teens who want activity and fun.
Why Liguria Complements a Holiday in Piedmont
Piedmont offers tranquillity, culture, and exceptional food. Liguria brings brightness, energy, and the sea. Together, they create a perfect balance.
For tourists, a day trip to Liguria adds variety and freshness.
For second-home owners, it becomes a familiar ritual—something simple and joyful that can be done any time.
Traffic, parking, and Bagni prices may be part of the experience, but they don’t diminish the pleasure. With realistic expectations, a little planning, and the right destination, a day at the sea is one of the purest joys of summertime in Italy.
Because in the end, going to the beach in Liguria gives something priceless:
the feeling of being on holiday, even if only for a day.
